Business and Technology of Fashion

The Business and Technology of Fashion AS program is a 2-year degree designed for the student interested in the dynamics of fashion, both as a business and as an expression of contemporary culture. The study of fashion begins with the fundamentals of business, marketing, and merchandising of fashion goods and technical product information.

Through the core curriculum, students gain insight into many subjects that help to explain sociological and psychological factors which influence fashion interest and demand in today’s global market. Students are introduced to buying and management careers in fashion-related manufacturing firms, showrooms, retail stores, and electronic commerce. Graduates are employed in business organizations in the United States and Europe as executive or administrative trainees in the growing field of fashion marketing and business management. Some establish and operate their own businesses. Employers of graduates may include well-known and established firms, e.g., Saks, Macy’s, J.C. Penney, ENYCE, the Gap, Bloomingdale’s, Dolce & Gabana, Mary Kay Cosmetics, Victoria’s Secret, and Models.com. Our graduates have a history of success in the industry and many advance to higher executive positions.

Learning Outcomes

• Identifying and applying general business practices to the specifics of the fashion industry.

• Navigating modern fashion industry electronic resources, including e-commerce and social networking.

• Distinguishing between domestic and international processes, and adapting to inevitable changes in the fashion industry.

• Applying knowledge about the roles and functions of fashion industry sectors in which products are developed, sourced, produced, marketed, sold, and consumed.

Distance Learning Information

The AAS in Business and Technology of Fashion has been approved by NYSED and MSCHE to be offered as a fully online program.

This degree program does not accept international students needing an F-1 visa, because we cannot guarantee that students will be able satisfy the Department of Homeland Security requirement that students maintain their full-time status and do not take more than 3 credits online each semester (dhs.gov). A significant component of this program is offered online.

Before applying, an international applicant who wishes to study at City Tech under an F-1 visa should email Vanessa Villaneuva, VVillaneuva@citytech.cuny.edu. 

Advisement Information

For information about faculty advisors, their schedule, and contact information, please consult the Business Department website and our list of faculty advisors.

You can reach any member of the Business Department via email. Email addresses are formed using the first letter of the first name and the last name as shown in this example: For Prof. Allen Wolf, you would use AWolf@citytech.cuny.edu

For more information regarding advisement, financial aid, liberal arts, the Business Minor, etc., please consult our student resources page.